Case in point: the logo that appears on Animal Crossing: New Leaf's North American box art (below).
The logo created for Animal Crossing: Wild World (below) is a bit better, it has to be said, but even then I'd hardly call it creative.
Compare both of the above-mentioned logos to the one conjured up for the Japanese version of Wild World (aka Oideyo Dōbutsu no Mori), which in my opinion not only is more whimsical--always a plus in my book--but also is a better fit with the rest of the cover imagery.
That said, I think the logo crafted for the Japanese release of New Leaf (aka Tobidase Dōbutsu no Mori) is even better--and is the kind of thing Nintendo of America's designers should strive for in the future.
I especially like how the game's title is contained within a row of homes as well as a tree--elements that play a major role in this series of adorable "life sims." The subtitle's placement within a bunch of communication bubbles is a nice design choice, too, as it helps depict the series' increased focus on interactions with players both near and far.
Anyway, that's what I think about this admittedly rather unimportant matter. What do all of you think about it?