How are the marketing folks at Microsoft going to sell their company's soon-to-be-released Kinect peripheral to the masses? Based on the ads below, the answer to that question seems to be "by aping Nintendo's Wii commercials." (Oh, and "by barely showing any gameplay footage.")
Here, for instance, is an ad for Kinect Joy Ride:
And here is an ad for Kinect Sports:
After watching both of the above, I can't help but wonder how many so-called casual gamers are going to walk into their local Best Buy stores on Nov. 4 and ask for "that new, hands-free Wii controller."
Sunday, September 26, 2010
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3 comments:
Of course, I forgot to mention in the post above the one thing that separates MS' Kinect commercials from Nintendo's Wii commercials: The jittery, seizure-inducing effect seen in the Kinect Sports ad. Ugh.
Yeah,,,Ugh is right.
I'm actually really curious to see how the masses react to MS' multi-million-dollar ad blitz. Will they buy it, or will they ignore it? I honestly have no idea...
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